Based in Italy, PureDenim is a luxury denim producer for high-end brands such as Gucci, Balenciaga, and Yves Saint Laurent. PureDenim is at the forefront of change in the denim industry and has partnered with Sonovia to implement an industrial pilot program of the SonoIndigo® and D(y)ENIM® technology and will be brought to market by the end of 2023.